The Real Price of the $100 Laptop

In May, 2006 the MIT Media Lab unveiled its first working prototype of the $100 laptop. The non-profit One Laptop per Child (OLPC) was spun out of the Media Lab to manage the design. The result is small, brightly-colored and rugged laptop that may cost as much as $140. Designed to the specifications of the world’s poorest children, they are the great hope for narrowing the global digital divide.

Before they ship the final product in 2007, OLPC will pilot prototypes in the six countries listed in the chart below. The plan is for the governments of developing nations to purchase millions of these laptops and distribute them to children through their schools.

While I applaud the goal of providing an ultra-affordable laptop to the bottom of the pyramid market, I do worry about the re-sale of these high-value items. OLPC has eventual plans to create a secondary market for the sale of $100 laptops in developed world. From the OLPC FAQs:

Will OLPC spin-off a commercial subsidiary?

The idea is that a commercial subsidiary could manufacture and sell a variation of the OLPC in the developed world. These units would be marked up so that there would be a significant profit which can be plowed into providing more units in countries who cannot afford the full cost of one million machines.

The discussions around this have talked about a retail price of 3× the cost price of the units.

$100 in Nigeria is the equal to nearly two months income. To give Americans a sense of how much $100 is to the average Nigerian, imagine sending your 8 year old to school with a $6,000 laptop. Now imagine living in a country with an epidemic of corruption, in a shanty with no electricity or running water. If laptops were selling for $300 in developed nations, it would provide a strong, and unfortunate, incentive for Nigerian parents to sell their children’s laptops.

Leapfrogging technologies is a worthy goal, but OLPC has to make sure that the social institutions in their target markets can support the landing. They must concentrate as hard on issues such as corruption and cyclical poverty as they do on the design of motherboard and screen brightness. We’ve seen before with the example of SCANWATER that good technology will fail without first addressing underlying problems.
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How Much Would You Pay for a $100 Laptop?

Sources: Statastic research, Wikipedia, IMF

Notes: PPP was not used because the calculation expresses $100 in an approximated nominal US income per capita. The statastic was calculated by dividing the nominal GDP per capita in these 7 countries by $100. That percentage was then multiplied by the nominal GDP per capita of the United States.